◎
People
Conversations reveal what really matters — and where there are gaps between perception and reality.
Architecting
Growth.
Stanchion works with CEOs, leadership teams and investors on complex growth, product and go-to-market problems that don’t fit neatly into one function.
We start with customers and data to understand what’s really happening, what’s getting in the way and where the opportunities are. Then we work across the business to design and implement solutions that deliver results.
We’re not just a consulting shop.
We’re operators who stay and do the work.
Get grounded.
Start with an honest assessment.
We start with conversations with the people closest to the problem, customer and prospect interviews, and deep analysis of the data.
▥
Data
Data quantify hunches, test hypotheses and often reveal things no one was looking for.
⌕
Insight
Evidence creates clarity. Judgment turns that clarity into decisions and priorities.
AI + judgment
AI can generate vast amounts of output quickly. That’s not the same as doing good work.
We use AI extensively to research, analyze, create and execute at a scale that wasn’t possible before. The harder part is still knowing what questions to ask, what to believe, what good looks like and whether the work is actually changing an outcome.
We use AI. We never outsource judgment.People→Data→Judgment→Execution→Outcomes
The problems are usually connected.
A pipeline problem may be a positioning problem. A product problem may start with the customer. An AI initiative may expose a process that didn’t work very well in the first place.
Stubborn business problems rarely have a single root cause. We work across functions, systems and processes to understand what’s really happening and where the leverage is.
Product & Portfolio
Assemble the insights. Establish and test hypotheses. Prioritize and place bets. Build and respond quickly. Create value. Stop what’s not working.
Customer
Deep customer understanding that drives ICP clarity, sharper positioning and better products.
Demand & GTM
Modern demand engines that leverage agentic AI to grow awareness, build pipeline and generate revenue.
AI & Technology
Apply AI and technology where they can improve the work, increase leverage and deliver measurable impact.
Organization
Structures, roles, capabilities and incentives that enable performance.
Sometimes you need advice. Sometimes you need an operator.
Stanchion can help figure out what needs to get done. More often, that’s the starting point for our work.
We forward deploy within organizations to lead initiatives, run teams, build capabilities and step into operating roles when that’s what the situation requires.
The model follows the problem, not the other way around.
About
Stanchion is led by Dan Ginsberg.
I’ve spent my career building and leading product, marketing and growth organizations across B2B software and education technology, from growth-stage businesses to large public companies and PE-backed organizations.
I’ve worked inside companies, with CEOs and boards, through acquisitions, transformations, new products, difficult markets and periods when the existing playbook wasn’t working.
When the work needs additional expertise or capacity, I bring in people I know and trust. I remain directly involved and accountable for the work.
Selected experience:
EPS Learning · Pearson · Schoolnet · 2U · General Assembly · Understood
What are you
trying to grow?
If something important isn’t working the way it should, I’d be interested in hearing about it.
dan@stanchion.info